Nike Satin Shoes by MSCHF – Lil Nas X’s Devil-Inspired Air Max 97s
Despite the fact that Lil Nas X’s “Satan Shoes” sold out in a minute, the company hasn’t shied away from the controversy surrounding the brand. Nike sued MSCHF for trademark infringement over the devil-inspired Air Max 97s, and MSCHF has defended its creations. Here’s a look at the controversy. Also, learn more about Lil Nas X’s new sneaker.
Lil Nas X’s “Satan Shoes” sold out in less than a minute
The controversial “Satan Shoes” by Lil Nas X, which were limited to 666 pairs, have already sold out. The shoes were made from a drop of human blood and featured demonic imagery. The shoes were released in conjunction with Lil Nas X’s new single, “Montero.” The Nike Satan Shoes are made by MSCHF, a creative agency famous for making products such as the holy water-infused “Jesus Shoes” and Birkinstocks made from destroyed Hermes bags. The shoes have sold out quickly, despite the fact that Nike and Lil Nas X had no involvement in the creation of the shoes.
The controversial shoes sold out quickly, sparking a ‘Satanic Panic’ and widespread criticism. Prominent figures included former Clemson quarterback Trevor Lawrence, NBA star Nick “Swaggy P” Young, rapper Joyner Lucas, and South Dakota Gov. Kristi Noem, among others, criticized the shoes. In response, Lil Nas X poked fun at the controversy with a humorous “apologizing” video.
MSCHF’s devil-inspired Air Max 97s contain a drop of human blood
Earlier this year, MSCHF and Hip-hop artist Lil Nas X collaborated on a new pair of shoes. The shoe features a drop of human blood embedded into the midsole and is adorned with a pentagram pendant. The shoe’s name is a reference to the Bible verse Luke 10:18, which discusses Satan’s fall from heaven. The shoes also feature upside-down crosses and a pentagram. MSCHF said they are “not affiliated with Nike or the Devil,” but did confirm that the blood in the soles is human blood.
The Nike and MSCHF partnership has resulted in a slew of controversy, with the latter suing the artist collective for trademark infringement. The “Satan Shoes” contain a bronze pentagram charm, 60 cubic centimetres of red ink, and a drop of human blood. The shoes sold out almost immediately, but Nike denied any involvement with the shoes. Despite the controversy surrounding these shoes, the rap artist has backed the cause of charity and has called for a return of the blood-filled sneaker.
Nike sued MSCHF for trademark infringement
Nike is one of the world’s most famous brands, but their brand name is also a target for counterfeiters. Recently, the famous brand sued the Brooklyn-based art collective MSCHF for trademark infringement after the group teamed up with rapper Lil Nas X to release the “Satan Shoe,” a version of a Nike shoe that mocks the company’s logo. The dispute between the two companies was the result of their mutual dissatisfaction with each other’s products.
A lawsuit by Nike is an important legal step for brands. In addition to preventing counterfeiters from using their trademarks, trademark infringement can also lead to a decrease in brand awareness. While it may not seem like much, receiving a cease and desist letter from a famous trademark owner can definitely boost your brand’s awareness. After all, MSCHF will be laughing all the way to the bank if Nike wins its lawsuit.
MSCHF defends its work
After a week-long legal battle, MSCHF has defended its work on Nike satin shoes. A judge in New Hampshire has ruled that it is not a violation of trademark law for the nonprofit organization to reproduce the shoes. In fact, the nonprofit group has shipped many of the shoes to consumers, making it difficult for Nike to enforce the court order. Meanwhile, Gov. Kristi Noem of South Dakota has tweeted her displeasure over the situation.
The MSCHF defends its work on Nike shoes by pointing to the First Sale Doctrine, which protects businesses that resell protected goods. The MSCHF argues that the shoes fall under the first sale doctrine because they are parody works. Daniel Greenberg, the founder of MSCHF, says that the shoes were “inspired” by Nike’s Air Max 97. But despite the controversy surrounding the shoes, Nike has not had a good year with consumers.
The lawsuit is not the first involving Nike, which was involved in the nude Barbie photo shoot and sued over tarnishment of its brand name. In other cases, the company has been sued over similar issues and was eventually cleared of the case. Nike has responded by claiming that the plaintiffs are building a brand name, and they were not authorized to sell the shoes. They have also allegedly been shipping some shoes after the lawsuit was filed.
The lawsuit has led to a lawsuit over the logos of various products, including shoes. The company has claimed that its logo on its satin shoes is infringing upon another brand’s trademark, but the organization has maintained that it is protected under the trademark laws. The lawsuit filed by Nike alleges that MSCHF’s products violate its trademark and cause confusion in the marketplace. The company is now faced with calls from consumers to boycott the brand.
There are several safety concerns with Nike satin shoes. Some of the complaints allege that the shoes have been tainted with human blood and may pose a risk to the consumer. Others argue that the shoes are dangerous, especially since the materials used in their construction are known to carry viruses. And some are even calling them satanic. Regardless of the merits of these concerns, it is unlikely that Nike will ever get rid of the satin shoes from their lineup.
The company sued Mschf earlier this week, claiming that they infringed its trademarks by selling modified Air Max 97s with pentagrams and human blood. Nike claims that the prank ruined its reputation and damaged its image. Thousands of people criticized the ‘Satan Shoes’ on social media, and even politicians threatened to boycott the company if it were not halted.